- making "good enough" money (hustling for every dollar)
- stuck on the content creation hamster wheel (ready to hop off asap)
- pushing email marketing to the back burner (maxed out on time & energy)
Relying on social media to sell keeps you:
Spend every waking moment creating content or serving your people.
you've seen email work for others
but it feels out of reach right now because you:
Have taken a whack at it before, and nobody clicked or bought.
Tried to delegate it and ended up micromanaging instead.
Instead of living at the mercy of Meta, you could:
subscribers are BETTER than followers.
???
reach your audience without censorship and shadow-banning
deepen the connections with your community members
earn the kind of trust that testifies on your behalf
create reliable revenue that doesn't depend on daily posts
Sounds dreamy.
Tell me more.
Obviously, the email list subscribers have to come from somewhere, so even with email, you won't be ghosting social media anytime soon.
BUT several of my email marketing clients have reported that my services have paid for themselves and removed the pressure to post daily within the first 90 days.
If you've nailed your offer and audience, I'll help you nail email, too.
A completely done-for-you email marketing retainer that sets you up strong, spots the gaps, makes the plans, and writes the copy.
I handle everything from strategy to hitting "schedule" while you focus your time and attention where it's most impactful.
say howdy to
INBOX EMPIRE
INBOX EMPIRE
The Receipts? Got 'em right here.
Start today with 2 simple steps:
READY, SET, GO
Your best emails begin here.
Book your Discovery Call & fill out your questionnaire
Attend our call & accept your proposal
Sign, pay, & start!
You'll get an email from me with links to your:
ONBOARDING
Make yourself at home.
Client Portal
Kick-Off Questionnaire
Strategy Session (booking link)
A 60-minute video call where we'll:
STRATEGY SESSION
Us, yappin' on
Google Meet
Expand on details you've provided thus far
Get a vibe for things that can't be expressed in writing
Strategize your topics and document relevant stories
Within 10 business days of our Strategy Session, I'll:
FIRST DRAFTS
Within 3 weeks,
drafts are ready
Organize all the brain dumps, answers, ideas, and stories
Write emails drippin' personality, and positioned to profit
Share drafts via Google Drive to review and request edits on
You get up to two revision rounds to make sure we get them right!
REVISIONS
We tweak them
to perfection
I share access to the drafts with you via Google Drive
You highlight the text you want adjusted and leave a comment as to how
You holler at me when your edit requests are ready for me
You approve the copy, I run with it!
IMPLEMENTATION
Scheduled, sent,
and maintained
I schedule your emails to send out when they're supposed to
I routinely clean your list to improve deliverability and visibility
You experience deeper connections and more aligned conversions
An honest inventory is taken.
You get a report of the results.
REVIEW, REPORT, REPEAT
What's working?
What isn't?
I track the performance of each email.
You're provided with a quarterly report that makes sense of the numbers
We rinse and repeat the process monthly for the life of our partnership
backup plan JOB SECURITY
backup plan
JOB SECURITY
Free to post what feels aligned without being forced
Deeply connected to people who want to buy from you
Confident that you can still convert when views and likes are down
to this!
Crankin' out content to keep the money comin' in
Watching your "competitors" make bank with email
Praying the algorithm doesn't limit your reach & sales
go from this...
Are willing to be patient if results don't happen overnight
Have a proven offer that sells, with lots of stories and social proof
Audience loves reading long captions and photos with text over them
It might be for you if you(r)…
EMAIL MARKETING ain't FOR EVERYONE
Are strapped for cash and needed money yesterday
Haven't figured out exactly who you serve and how yet
Have never successfully sold any of your current offers
But it’s not for you if you…
And for the lady, perhaps a salad? Perhaps not.
authority
- 2 Emails Per Week (8/Month)
- 1 Lead Form Creation/Quarter
- Monthly Strategy Session
- ESP Setup/Optimization
- Basic Analytics Review
- Implementation & Scheduling
- Quarterly Performance Report
Extra Emails: Got a launch comin' up? Add extra emails for $200 a pop!
Flodesk Migration Service: I'll safely move your segments, subscribers, and sequences from your current platform to Flodesk for $650.
- +1 Email Per Week (12/Month)
- 1 Lead Form Creation/Month
- Advanced List Segmentation
- Automated Sequences
- Monthly Analytics Report
essentials
$2,500
$4,500
** I am a Flodesk partner who graciously earns a commission when you sign up for their service with my link. To this day, I still pay for Flodesk with my own hard-earned cash. So while it behooves me to drive traffic their way, I still would even if they didn't pay me. I love them that much.
** a 3-month minimum commitment is required for all email marketing retainers.
- Becca, pelvic floor momma
Better than I expected, and it shows when your nurture sequence results in sales.
- jessie, jessie newton photography
My end result had me in tears on multiple occaisions!
- ROBYN, house on fire design studio
She's going to have your back and take the time... YOU CAN TRUST HER!
- Becca, pelvic floor momma
Don't sleep on Cass! She's the best part of my business!
I <3 my clients
PICK YOUR PACKAGE
$2,500
Empire Essentials
monthly payments of
$4,500
Empire Authority
monthly payments of
& Book your disco call
3-months is the minimum commitment. After that, payments can be cancelled with a 30-day notice.
Instead of running a copy mill that delivers and dips, I stick around to support the long-term success of your email marketing efforts.
So you can stop stressin' every time the algorithm pulls a fast one on you.
When I'm not clackin' my old Lenovo laptop, you'll find me coaching at the gym, chasing my Donnie Thornberry daughter around, and building a business that proves that you can honor your faith without hiding behind it.
Mama. Crossfitter. Cowgirl. California native. Wyoming transplant. Copywriter and email strategist for the bold, brave, and badassy.
I’m Cass
Frequently asked questions
Is there a minimum subscriber count you work with?
Not exactly! Every email list starts at one. I would say at a minimum, you'll want to have a list-building strategy in place that's working.
Do you only work with clients who use Flodesk?
No way! I work with anyone who has an email service provider or is willing to sign up for one. My experience includes: Kit, MailChimp, ActiveCampaign, MailerLite, Flodesk, Funnel Gorgeous, and Shopify!
What industries have you written copy for?
- Birthworkers
- Real Estate Agents & Teams
- Healthcare Professionals
- Business Coaches
- Brand & Web Designers
- Christian Churches
- Personal Trainers
- Holistic Practitioners
- Brick & Mortar Businesses
- Marketing Experts
- Virtual Assistants
- Hunting Outfitters
- Photographers
- Nutritionist
- Dietitians
- Gyms
Do you help with list growth too?
I can absolutely take a look at what you have going on for list growth and lead generation and give you my feedback!
Have a question that isn't answered on this page? Email me at cassidy@thecopywritingmama and I'd be happy to answer!