God had something far better in store for this cowgirl-turned-copywriter, but at the time, rock bottom didn’t feel like the trampoline of second chances.

The moment I logged in to my work email to attend a last-minute Zoom with my boss, just to find myself locked out of my work email, I knew I was getting canned. 'This just isn’t working, your access is revoked, and I’ll pay you through your time on the clock today.”

Just like that, my steady podcast marketing management job—and my confidence—poofed into thin air.

Single mom, two dogs, and two days after moving into my first purchased home with a mortgage that wouldn’t pause for a career pivot.

I gave myself 24 hours to cry. Then it was time to put on my big girl boots and figure it out.

Between bawling sessions, my mind flashed back to the most impressive thing I’d done in the last several months:

Matter of fact, it was my ex-boss who said, “Cass, if we ever stop working together, you’d make an incredible copywriter!” (Was she foreshadowing? 😅)

Without even a pinch of salt or weighing out the risks, I took it at face value and RAN LIKE HELL. It was the only thing that made sense and didn’t seem like several steps backward in my career.

I wasn’t about to give up the sanctuary my family just moved into, with boxes still stacked to the ceiling.

My first year of entrepreneurship was grueling, but it showed me what's possible when you combine the right message with the right medium. And lemme tell you, email is THE medium that changed everything.

I started as a general copywriter, writing websites, sales pages, and all the things.

But I kept noticing a pattern: my clients would get beautiful copy, then let it sit there doing nothing because they didn't know how to get people TO that copy.

The money isn't just in the copy sitting on your website and on your socials waiting to be found. It's also in your ability to get your message directly into your people's hands.

And there's no better way to do that than email.

While everyone else is chasing the algorithm, wondering if their post will be seen by 12 people or 12,000, email marketing lets you skip the line and speak directly to the folks who already said,

"Heck yes, I want to hear from you."

FOUNDER, COPYWRITER & EMAIL STRATEGIST

There’s no reset quite like rejection. 

The email sequence I wrote that directly connected to a $180K launch.